CHIKUWATEI NISHI

FOOD & BEVERAGE
2017

YOI Group’s latest Japanese dining concept is located in a two-story shop house at Holland Village.

The interesting set up presented the opportunity for the owners to offer completely different dining experiences on each level.

Momo Bar – A snack bar and retail concept on level one that offers quick grubs and unique products sourced from japan.

Nishi Dining – A Japanese restaurant & pub on level two that offers creative Japanese cuisines and a full sake bar.

We were approached to help develop its brand identity and wanted the designs to communicate the bold approach and to highlight the difference between the two floors. The idea of ‘The Flip Side’ was hence conceived and applied to the designs at key touch points of the brand.

Colours, materials, graphics and lightings were used to establish contrasting moods on both levels, while edgy and thought-provoking illustrations were created to convey the coming together of conflicting concepts.

Brand Concept
Logo
Graphics
Illustrations
Stationery
Prints
Packaging
Uniform
Space
Signage
Website