DIGESTIVE & LIVER SURGERY
Digestive & Liver Surgery is a specialist clinic that focuses on laparoscopic as well as complex surgeries involving the liver, pancreas, bile duct, gallbladder and hernia. Clinical director, Doctor Victor Lee, approached us to help design the clinic’s logo and visual identity.
As the clinic categorises its specialised treatments by organ types, we saw the opportunity to create its logo by juxtaposing abstract shapes of the digestive organs. The logo became an effective tool in communicating the clinic’s specialties and could also be used to form patterns for backdrops in communication materials.