FLOWER MATTERS

LIFESTYLE
2015

Established in 2001, Flower Matters creates beautiful, contemporary floral arrangements with the use of exotic flowers from all over the world. With the opening of their third outlet in Ion Orchard Singapore, Flower Matters wanted to refresh its brand identity – one that will appeal to the discerning, upmarket shoppers in town.

Besides simplicity, elegance & approachability, we wanted to create a logo that can communicate the art of flower arrangement – Something organic & have the flexibility to create compositions.

Logo
Photography