PIZZA FABBRICA

FOOD & BEVERAGE
2014

Pizza Fabbrica is a contemporary Italian restaurant and bar that serves up classic as well as fusion Italian dishes prepared using traditional methods.

Tasked to design the brand concept and visual identity, we started by speaking to the founder to understand his philosophy and vision for the food establishment. The conversations made us realize his passion and meticulousness for preparation techniques; and that he has specially acquired a wood-fired oven capable of serving out authentic Neapolitan pizzas.

The oven became the focal point of our inspiration and led to the development of an overarching concept that revolves around heat and the process of making.

Copper – a material that exudes warmth and linked to imagery of industries as well as contemporary spaces – became the ideal choice for the key brand element.

The communication of making processes, as well as the adoption of copper and other contemporary industrial materials became components that formed the brand identity.

This would later guide the development of the name, logo, uniform, communication materials and interior design.

Brand Concept
Naming
Logo
Graphics
Illustrations
Photography
Copywriting
Stationery
Prints
Packaging
Uniform
Space
Signage
Objects
Website