PIZZA FABBRICA

FOOD & BEVERAGE
2014

Located along Bussorah Street, Pizza Fabbrica is a contemporary Italian restaurant that serves classic Italian dishes prepared using traditional practices.

A firm believer that great tasting food is the result of quality ingredients and meticulous preparation techniques, the restaurant owner specially acquired an authentic wood-fired oven capable of serving out crusty and yet chewy Neapolitan pizzas.

The oven became the focal point for inspiration when we were commissioned to create the brand concept and identity of the restaurant. We narrowed down the overall concept direction to two things associated to the oven – the heat and the process of making.

Copper, a material that exudes a sense of warmth, and linked to imageries of industries as well as contemporary interiors, became the ideal choice as the main brand element.

The use of copper, the communication of processes, and a context that is based on a contemporary industrial setting became the 3 beacons that guided us in the creation of the brand name, logo, uniform, communication materials, as well as interior design and fit outs.

Brand Concept
Naming
Logo
Graphics
Illustrations
Photography
Copywriting
Stationery
Prints
Packaging
Uniform
Space
Signage
Objects
Website