RADICI ITALIANE

FOOD & BEVERAGE
2018

Radici means roots in Italian.

Radici Italiane is a casual Italian restaurant that tries to replicate traditional recipes and preparation techniques.

An advocate for authenticity, the founder believes that Italian cuisine should not be over complicated and that the root of it lies in simplicity – a combination of fresh ingredients & basic cooking techniques to enhance the natural flavours of the food. He wanted the brand to communicate this and the idea of going back to basics – an establishment where pizza dough, raviolis, fettuccines and gnocchis are hand made in the kitchen; and where pizzas are cooked in a brick-lined oven and prepared straight on the pizza stone. We wanted to capture this vision and convey it in the brand identity.

The natural pattern and texture seen on Italian marble became an interesting reference as we were working on the art direction. It was not only visually beautiful, but its grains could also be a literal representation of the word ‘roots’. The material also embodies other qualities that could perfectly sum up the founder’s philosophy – natural, simple and Italian.

Brand Concept
Logo
Graphics
Copywriting
Stationery
Prints
Signage
Website